Text: Semantix
Semantix, the leading Nordic translation company, helps its customers to successfully enter new markets. One of Semantix’s long-standing customers is Lappset, a Finnish manufacturer of outdoor equipment for playgrounds and parks.
Getting the message across
Truly understanding your customer is paramount for business success. “We tend to think of English as the lingua franca, a language that everyone is able to speak and understand. But this is not entirely true. Our customers represent a wide range of cultural backgrounds, and it is very important for us to serve them in their local language. It helps us to understand each other better,” says Irma Kuukasjärvi, Corporate Communications Manager at Lappset.
Translation quality is essential
Flawless quality is a key requirement for Lappset. “We require terminology management, strong command of both business texts and creative marketing communications, mastering the idiomatic expressions used in each target market, to name a few. Our materials range from ‘the small print’ to creative and colourful marketing texts, both requiring specialised skills from the translator. We have been working with Semantix for several years and are very satisfied with our cooperation,” Kuukasjärvi comments.
We facilitate international business and bring cultures together.
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